Shaping the Future of User Experience

UXCON’24 was more than an event—it was a transformative experience where innovators, professionals, and learners came together to redefine user experience design. It celebrated the intersection of creativity, technology, and community to inspire the next generation of UX pioneers.

Introduction

Inspiration

We believe in stimulating creativity and innovation.

Our speakers and workshops are carefully curated to spark new ideas, challenge conventional thinking, and provide fresh perspectives on the ever-evolving world of User Experience.

UXCON has always been a place where creativity meets innovation. With UXCON’24, we pushed boundaries to create an event that was immersive, insightful, and inspiring for UX professionals at every stage of their journey.
From groundbreaking keynotes to hands-on workshops, UXCON’24 reflected our commitment to advancing the UX profession while fostering a global community of designers and innovators.

Brand Strategy

About UXCON’24

The UX Con’24 Festival aims to bring together UX professionals, designers, developers, and enthusiasts for a full-day event that inspires, educates, and fosters meaningful connections within the UX community. The festival will provide a platform for exchanging ideas, sharing experiences, and exploring the latest trends and best practices in user experience design.

Our Vision

To empower UX professionals by fostering collaboration, sharing practical insights, and showcasing the latest trends and technologies in the user experience world.

Our Mission

To create a platform where UX professionals and learners come together to exchange knowledge, explore innovations, and shape the future of design.

Brand Attributes

Innovative

UXCON’24 highlighted cutting-edge ux principles, emerging technologies, and forward-thinking solutions.

Inclusive

We brought together a diverse global audience, ensuring every voice was heard and every experience was valued.

Collaborative

Our sessions encouraged teamwork, knowledge exchange, and peer-to-peer learning.

Brand Personality

We are Trailblazers: Bold, forward-thinking, and rooted in a passion for innovation, UXCON embodies a pioneering spirit in the UX field.

Positioning Statement

Where User Experience Meets Innovation and Community

UXCON is the premier platform for UX professionals to learn, grow, and connect. By blending practical insights with innovative ideas, UXCON bridges the gap between creativity and technology, inspiring a global community of ux professionals.

Value Proposition

Practical Insights:

UXCON’24 equipped attendees with actionable knowledge from top industry experts.

Global Networking:

We connected attendees with a diverse community of UX professionals and thought leaders.

Hands-On Experiences:

Workshops, interactive panels, and live demos brought UX concepts to life.

Strategic Goals

Foster Community Engagement:

Strengthen the global UX network by encouraging collaboration and mentorship.

Promote UX Innovation:

Showcase emerging tools and technologies that redefine user experience design.

Advance Professional Growth:

Provide platforms for skill development, portfolio enhancement, and career opportunities.

Audience Focus

We serve:

Aspiring UX Designers

Providing foundational knowledge and hands-on experiences to launch their careers.

We serve:

Mid-Career Professionals

Helping designers refine their skills, explore specializations, and transition to leadership roles.

We serve:

Industry Leaders

Offering a platform for thought leadership, mentorship, and showcasing innovative projects.

We serve:

Organizations

Empowering teams to stay ahead with customized workshops and real-world insights.

Competitive Advantage

Exclusive Networking Opportunities

Unique events designed to connect attendees with industry leaders.

Actionable Learning Experiences

Sessions that translate theory into practical skills.

Global Accessibility

A hybrid approach to learning that welcomes attendees from all over the world.

Future-Focused Topics

Insights into trends shaping the UX landscape.

Brand Promise

At UXCON, we promise to:

Inspire. Innovate. Connect.

At UXCON, we are more than a conference. We are a movement empowering UX professionals to inspire change, innovate boldly, and make a lasting impact. Through collaboration, hands-on learning, and visionary insights, we shape the future of user experience design—together.

Verbal Identity

Messaging

Inspiring Innovation, Uniting Professionals

We bring together UX practitioners, innovators, and thought leaders to drive the future of user experience design.

Whether you’re an aspiring designer, seasoned professional, or industry leader, UXCON’24 provides insights, tools, and connections to elevate your impact and redefine the future of UX.

Collaboration Through Connection

We foster collaboration and dialogue that go beyond the conference, building relationships that last and ideas that thrive.

Discover, learn, and collaborate with a diverse community of UX professionals committed to excellence and innovation.

Designing for Tomorrow, Today

Our conference is a launchpad for future-focused conversations and actionable insights to shape the UX industry.
Equip yourself with the knowledge and inspiration to tackle tomorrow’s challenges in UX design with confidence and creativity.

Tone of voice

Bold and Visionary

We communicate with clarity and conviction, painting a vivid picture of what’s possible in the ever-evolving field of UX.

UXCON’24 is about shaping the future of design, and we want our language to reflect that ambition. Confident yet grounded, inspiring excitement while remaining realistic and approachable.

Inclusive and Motivating

Our tone is inviting, and inclusive, ensuring that every attendee and partner feels valued and part of a greater movement.
UX is about human connection, and we strive to reflect that in how we engage with our audience. We opt for clear, accessible communication that resonates across diverse backgrounds.

Dynamic and Creative

We embody the energy of innovation, encouraging our audience to think big and act boldly. UXCON’24 is a hub for creativity, and our tone reflects the vibrant, forward-thinking atmosphere of the event. We focus on fresh ideas, actionable insights, and the limitless potential of UX to transform the world.

Tagline

Inspire & Connect

At UXCON’24, we unite visionaries, practitioners, and thought leaders to explore, redefine, and propel the future of user experience design. This is where transformative ideas are born, connections flourish, and careers ignite. Join us in shaping the next chapter of UX.

Visual Identity

The Logo

Philosophy

The UXCON’24 logo encapsulates the essence of connection, innovation, and transformation within the user experience community. Designed with simplicity and versatility in mind, the logo reflects our mission to unite UX professionals, businesses, and learners through engaging conversations and collaborative problem-solving.

Wordmark

We went with an attention grabbing wordmark using the interestingly bold and extended “Mortend” Typeface, with the name of the conference written completely for quick visual grasp. The balloons bring the exciting touch to it. In way, it wraps the wordmark into an iconic wordmark.

Logo Construction

Logo Color

Dark backgrounds

This is how it appears on dark backgrounds

Light backgrounds

This is how it appears on light backgrounds

On Images

The Black logo should be used on bright images while the white logo should be used on dark images.

Logo Misuse

Our logo is our most sacred asset.  Please treat it accordingly.

Color Palette

Primary Colors

Black

White

Tints & Shades

Secondary Colors

We stick to the primary colors across our branding. But we adopt the blue and magenta colors for attention-grabbing marketing.

Blue

Magenta

Tints & Shades

Tertiary Colors

Other colors applicable. These colors can only be used on the newsletter, stickers, pins and hats.

Tints & Shades

Gradients

Blue + Magenta

Blue + Green

Blue + Yellow

NOTE: Each gradient’s position, brightness and saturation can be adjusted to achieve the best contrast possible.

Typography

Primary Type

Circular Std

This typeface will be used across all platforms. In cases where it is impossible to use, please use the secondary typeface.

Circular Std is a humanist sans-serif typeface designed by Lineto, blending organic curves with geometric precision. Its modern, clean aesthetic makes it a versatile choice for both digital and print applications, ensuring readability and visual appeal across platforms.

Secondary Type

Inter

When creating brand communications within G-suite products, we’ll need to substitute our brand typeface, Circular Std, with a G-suite-compatible font. Fortunately, our secondary font, Inter, is compatible with G-suite. Therefore, please use Inter for any presentations or assets created within G-suite.

Inter is a versatile, meticulously designed typeface suited for diverse applications, from detailed user interfaces to impactful marketing and signage. With over 2,000 glyphs supporting 147 languages and weights ranging from 100 (thin) to 900 (heavy), Inter provides flexibility across various digital and print needs. Its smaller “text” optical-size, featuring a tall x-height and ink traps, enhances legibility in lowercase text, while the “display” size maintains smooth curves and refined details for larger text displays.

Title Type

Mortend

We used the mortend typeface for the logo. But it can also be used as titles provided that it is in all-caps.

Mortend, is a strong expanded font family. It is designed with geometric shapes, bold, strong curves, and modern feels. Inspired by the brutalism poster and minimalism design which has been trending nowadays, and gives you more chance to express your creativity. This typeface brings a strong feel yet elegant look that you can use for many purposes.

Web & Social

Posters

Speaker Posters

Meet the Speakers

Meet our host

Creating a Plan to Tackle the Future of Retail

Community, connectedness and the arc of your UX career

From Finders to Builders:
Being the First UXR at Your Company

Career Panel

Navigating a Career in UX (or any creative field)

Job Outreach Mastery: Personal Branding and Feedback Loops

Designing Learning Experiences that Drive Impact

Empowering the Next Generation: Innovation and Career Growth in Tech Through Entrepreneurship

Industry Panel

Build Your Unique Research Process

User Experience in the Public Sector

UXR E-commerce expert

From Finders to Builders: Being the First UXR at Your Company

Speaker

Think Like a Leader
(Even if You Aren’t One):
Strategies for UX Professionals

Conference Deck

Imagery

Photography

We use vibrant, high-quality images that showcase collaboration, innovation, and energy. Photos should capture moments of interaction, diversity, and enthusiasm at UXCON events.