Nourishing lives with vibrant nutrition and wellness

At Vivahealthy, we don’t just talk about food; we transform lives by reshaping the way people think about nutrition. With our support, every meal becomes a stepping stone towards wellness, vitality, and lasting health.

Introduction

Inspiration

Imagine a guide that feels like a personal coach, motivating you every step of the way towards health and vitality. That’s Vivahealthy—a brand rooted in the fresh, vibrant, and holistic approach to nutrition.

Founded by Vivian Avowlanou, a health enthusiast with a passion for integrative nutrition, Vivahealthy was born from the belief that food is a powerful tool for healing and wellness. Vivian’s mission is to help people find personalized nutritional strategies that empower them to feel energized and vibrant every day. Through carefully designed guidance, Vivahealthy encourages each individual to take charge of their well-being by embracing choices that nurture both body and mind.

We believe wellness isn’t just about what you eat but how you live. That’s why Vivahealthy combines nutritional insights with actionable lifestyle changes, offering a path toward holistic health. At Vivahealthy, it’s not just about diets; it’s about building a healthy relationship with food that supports a radiant and fulfilling life.

Brand Strategy

About Vivahealthy

Our Vision

Our Mission

To provide tools, guidance, and encouragement for individuals to unlock their full health potential by embracing nourishing foods, lifestyle adjustments, and a renewed perspective on wellness.

Brand Attributes

Vitality

Vivahealthy radiates energy and life, helping clients feel rejuvenated and lively through mindful eating habits.

Supportive

As “The Good Food Coach,” we’re here to support each step of the wellness journey with empathy, understanding, and expert guidance.

Holistic

Vivahealthy treats wellness as an interconnected journey, emphasizing the balance between body, mind, and spirit in achieving true health.

Brand Personality

We are the Good Food Coach

As a friendly guide in the wellness world, Vivahealthy brings expertise, empathy, and inspiration, creating a space where clients feel motivated and empowered to pursue their health goals.

Positioning Statement

Your Partner in Health and Wellness

Vivahealthy is a transformative brand that blends personalized nutrition with holistic health strategies, helping individuals unlock their best selves. We are positioned as a trusted ally, fostering vitality and supporting each client’s unique journey to health.

Core Beliefs

Wellness Is a Journey, Not a Destination

We believe in a gradual, step-by-step approach to health that supports lasting change rather than quick fixes.

Every Choice Matters

From choosing whole foods to engaging in mindfulness practices, we recognize the impact of daily choices on our health and happiness.

Food Is Powerful

At Vivahealthy, we understand that food is more than just fuel; it’s medicine, joy, and an integral part of holistic wellness.

Wellness is Holistic

True wellness is multifaceted. We promote balance across physical, mental, and emotional health to build resilience and vitality.

Value Proposition

We offer clients personalized coaching led by an expert in integrative health, creating a supportive journey to vibrant wellness.

Vivahealthy offers a tailored, approachable way to wellness through integrative health guidance. Our clients gain a deeper understanding of their nutritional needs, helping them make choices that align with their goals for vitality and longevity. From personalized dietary advice to holistic wellness insights, Vivahealthy empowers each client to thrive.

Our Goals

Expand Awareness

Grow the Vivahealthy community by sharing practical, relatable nutrition and wellness insights across platforms.

Encourage Engagement

Build a supportive online community where clients can share experiences, find encouragement, and celebrate progress.

Encourage Long-Term Health Habits

Foster habits that support sustainable wellness through consistent, fresh, and balanced food choices.

Develop Innovative Wellness Programs

Create engaging and interactive programs that support holistic health, from nutrition and fitness to mindfulness and self-care.

Audience Focus

We serve:

Health Seekers

Individuals new to nutrition, looking to enhance their well-being through food.

We serve:

Wellness Enthusiasts

Those who are mindful of their health choices and seek expert guidance for a balanced lifestyle.

We serve:

People Managing Health Conditions

Vivahealthy is a resource for individuals looking to improve their health by incorporating nutrition and lifestyle changes.

We serve:

Busy Professionals

People in need of simple, effective solutions to achieve wellness without compromising their time or schedules.

We serve:

Families and Caregivers

People looking to improve not just their health but also the wellness of their loved ones.

Competitive Advantage

Personalized Guidance & Care

Our one-on-one approach ensures each client receives personalized advice, turning health goals into achievable steps.

Research-Based Nutrition

Vivian Avowlanou’s expertise and dedication to evidence-based practices ensure that every program and suggestion is rooted in science and integrity.

Holistic Wellness Programs

We integrate multiple facets of wellness, including mental health, fitness, and nutrition, making Vivahealthy a one-stop resource for balanced living.

Sustainable Nutrition

We emphasize practical, sustainable wellness that fits into real lives, inspiring clients to make choices that are as enjoyable as they are nourishing.

Brand Promise

At Vivahealthy, we promise to:

Guide you toward your health goals with clarity, compassion, and expertise.

Provide the knowledge, tools, and motivation you need to make wellness a vibrant and enjoyable journey.

Verbal Identity

Messaging

Personalized Nutrition, Vibrant Health

We equip individuals with the knowledge, support, and resources needed to take charge of their health and thrive at every stage of life.

Nourish Today, Flourish Tomorrow

We design wellness programs that don’t just inform but transform — empowering you to achieve sustainable health and vitality.

Sustainable Wellness

Our resources are designed to ensure you’re prepared for every stage of your wellness journey, no matter where it takes you.

Tone of voice

Educational and Expert-Led

The tone blends expertise with simplicity, delivering well-researched insights in a way that’s easy to understand. Vivahealthy establishes itself as a reliable guide, breaking down complex concepts into actionable advice.

Friendly and Supportive

Compassion and encouragement are at the core of Vivahealthy’s communication. The tone reassures customers that they are not alone in their wellness journey, offering solutions with care and understanding.

Vibrant and Positive

The language mirrors the vitality and joy that come from living a healthy lifestyle, infusing messages with energy and enthusiasm to inspire action.

Tagline

The Good Food Coach

The tagline uses Copperplate typeface for its striking display, providing contrast to the wordmark while maintaining a welcoming, professional look.

Visual Identity

The Logo

Wordmark

The Vivahealthy brand visual identity is a representation of vitality, growth, and well-being. Inspired by nature, wellness, and sustainability, our logo communicates a sense of health and freshness, inviting individuals worldwide to embrace a healthier lifestyle. Each element of our design embodies a commitment to holistic wellness, with organic wordmark, and vibrant colors that reflect vitality.
Our chosen typeface, “The Seasons”, brings modern elegance with a touch of warmth, mirroring Vivahealthy’s commitment to approachable, refreshing wellness.

Holistic Wellness Programs

Ideal for web and digital use.

Vertical Version

Perfect for packaging, social media, and small-format print.

Logo Construction

Refining

Our logo is designed with scalability and minimalism in mind. By reducing the height of the tall letters, we created a crisp, modern look that reflects Vivahealthy’s focus on simplicity, clarity, and accessibility.

Logo Color

Our logo is primarily displayed in Gable Green and Tea Green. But they can also be placed on the specified colors with the best contrast. The white logo can be used on any dark background and high contrast or vibrant colors like the red color.

The gable green logo is designed to be placed on lighter backgrounds for optimal readability. The tea green logo is designed to be placed on darker backgrounds.

Images

The Black logo should be used on dark images while the white logo should be used on bright images.

Logo Misuse

Examples of incorrect usage are provided to ensure proper application. The logo must remain unaltered and consistently displayed, always using approved colors without any visual effects.

Color Palette

Primary Colors

Gable Green

Symbolizing balance, wellness, and a grounded approach to health

Tea Green

Represents freshness, lightness, and natural vibrancy, this color aligns with our focus on clean, plant-centered nutrition.

Tints & Shades

Secondary Colors

Blue

Reflects trust and reliability, blue conveys the scientific backing and expertise behind our services.

Cordovan

A warm, earthy tone, evoking a sense of stability, nourishment, and natural goodness.

Tints & Shades

Yellow Tan

This soft yellow creates a friendly and approachable feel, supporting wellness messaging.

Persian Red

The color of vitality and passion, representing our commitment to helping clients feel energized and full of life.

Tints & Shades

Accent Colors

Tints & Shades

Typography

Header Type

The Seasons

Chosen for its clarity and legibility, Analogue Reduced gives Vivahealthy a traditional yet approachable feel, essential for wellness communications.

Primary Type

Analogue Reduced

Chosen for its clarity and legibility, Analogue Reduced gives Vivahealthy a traditional yet approachable feel, essential for wellness communications.

Secondary Type

Jost

This versatile sans serif, created by Indestructible Type, is perfect for digital and print, reinforcing Vivahealthy’s modern, accessible approach to wellness.

Type hierarchy

Scaling

Adhere to the specified scaling for copy to maintain consistency across all media. Adjust line height and letter spacing for clarity and visual appeal. Ensure readability across all platforms.

Highlights

When we emphasize words

Occasionally, we use color to emphasize specific words on a page. The highlight color should be more vibrant than the surrounding text and is typically either Blue or Magenta.

Stay committed to a healthier lifestyle.

Achieve balance and well-being every day.

Imagery

Photography

Our photography conveys the natural, vibrant essence of the Vivahealthy brand. We use clean, lively imagery that reflects the real lives of our people and family, emphasizing well-being, vitality, and a connection to nature.